• APPLE INC.

    February - December 2014

     

    • Nominated as one of top five nationally performing Campus Reps among 80 others

    • #1 in Mac sales nationally with Southern California Higher Education Team

    • Overall 1.5x↑ increase in FY14 Mac sales

    BACK TO SCHOOL PROMOTION 2014

    When: July - September 2014

    Target Audience: Incoming USC Students & Families

    Methods: New Student Orientations, Social Media

     

    Bit.ly [Live Stats]

    • 1,000+ clicks from 80 posts

    • Page visits across 30 countries

    • Sample Impression [Social Media] [Flyer]

    TECHNOLOGY DISCUSSION FORUM

    When: February - December 2014
    Target Audience: USC Students & Friends

     

    Bit.ly [Live Stats]

    • 500+ curated content posts

    • 100+ attendees

    UNIVERSITY RELATIONS RECRUITING

    When: September & November 2014
    Target Audience: USC Seniors, Juniors, & Sophomores

     

    Finance Info Session

    Bit.ly [Live Stats]

    • 200+ clicks from 80 posts in two 1-day campaigns 

    • Maximum room seating + extra standing capacity

    • Sample Impression [Social Media] [Flyer]

     

    Apple Store Leadership Program Info Session
    Bit.ly [Live Stats]

    • Sample Impression [Social Media] [Flyer]

    APPLE LIVE

    When: June 2, September 9, October 16, 2014
    Target Audience: USC Students & Friends

     

    September Event:

    200+ single-day live posts [Event Page]

     

    October Event:

    627 views and 11 link visits

    from 20 tweets [Twitter]

    USC COMPUTER STORE

    National Student Day

    Bit.ly [Live Stats]

    • 200+ clicks from 20 posts in two 1-day campaigns
    • Sample Impression [Groups] [LinkedIn] [Flyer]

     

    Faculty & Staff Appreciation Day

    • Sample Impression [Social Media] [Flyer]


    Earth Day Payday Trade-In

    • Sample Impression [Social Media] [Flyer] [Flyer 2]

     

     

    ANNENBERG DIGITAL LOUNGE

    When: September - November 2014
    Target Audience: USC Students

     

     

    • iWork, iLife & iTunes U 1:1 trainings [Calendar]
    • Sample Impression [Twitter] [Instagram]

     

    ANNENBERG TECHNOLOGY SURVEY

    When: February 2014
    Target Audience: USC Annenberg Students

     

    • 900+ survey responses over 1-week period

    • Sample Publicity [Twitter] [Poster Stand]

    • Survey Recap [Daily Trojan]

    HACKSC FALL 2014

    When: November 7-9, 2014
    Target Audience: USC Viterbi Students

     

    Software Engineering Scholarship
    Bit.ly [Live Stats]
    • Sample Impression [Social Media] [Flyer]

     

    HackSC & iOS Swift Workshops
    Bit.ly [Live Stats]

    • Sample Impression [Social Media] [Website]

    • Event Recap [Daily Trojan]

    USC ALUMNI ASSOCIATION EIP

    When: April - December 2014
    Target Audience: USC Alumni
    Methods: Email Marketing, Football Tailgate Flyer Distribution, Social Media

     

    Bit.ly [Live Stats]

    • 800+ clicks from 65 posts

    • Page visits across 23 countries
    • 7%↑ increase in Mac sales over 4-month period
    • Sample Impression [Groups] [Twitter] [LinkedIn] [Newsletter] [Spring Flyer] [Fall Flyer]

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