APPLE INC.
February - December 2014
• Nominated as one of top five nationally performing Reps among 80 others
• #1 in Mac sales nationally with Southern California Higher Education Team
• Overall 1.5x↑ increase in FY14 Mac sales
BACK TO SCHOOL PROMOTION
Target Audience:
University Students & Families
Channels:
Social Media, Events (i.e. New Student Orientations)
Bit.ly [Live Stats]
• 1,000+ clicks from 80 posts
• Page visits across 30 countries
• Sample Impression [Social Media] [Flyer]
TECHNOLOGY DISCUSSION FORUM
Target Audience:
University Students, Faculty, Staff, Alumni
Bit.ly [Live Stats]
• 500+ curated content posts
• 100+ attendees
UNIVERSITY RELATIONS RECRUITING
When: September & November 2014
Target Audience: USC Seniors, Juniors, & Sophomores
Finance Info Session
Bit.ly [Live Stats]
• 200+ clicks from 80 posts in two 1-day campaigns
• Maximum room seating + extra standing capacity
• Sample Impression [Social Media] [Flyer]
Apple Store Leadership Program Info Session
Bit.ly [Live Stats]• Sample Impression [Social Media] [Flyer]
APPLE LIVE
When: June 2, September 9, October 16, 2014
Target Audience: USC Students & FriendsSeptember Event:
200+ single-day live posts [Event Page]
October Event:
627 views and 11 link visits
from 20 tweets [Twitter]
USC COMPUTER STORE
National Student Day
Bit.ly [Live Stats]
• 200+ clicks from 20 posts in two 1-day campaigns
• Sample Impression [Groups] [LinkedIn] [Flyer]Faculty & Staff Appreciation Day
• Sample Impression [Social Media] [Flyer]
Earth Day Payday Trade-In• Sample Impression [Social Media] [Flyer] [Flyer 2]
ANNENBERG TECHNOLOGY SURVEY
When: February 2014
Target Audience: USC Annenberg Students• 900+ survey responses over 1-week period
• Sample Publicity [Twitter] [Poster Stand]
• Survey Recap [Daily Trojan]
HACKSC FALL 2014
When: November 7-9, 2014
Target Audience: USC Viterbi StudentsSoftware Engineering Scholarship
Bit.ly [Live Stats]
• Sample Impression [Social Media] [Flyer]HackSC & iOS Swift Workshops
Bit.ly [Live Stats]• Sample Impression [Social Media] [Website]
• Event Recap [Daily Trojan]
USC ALUMNI ASSOCIATION EIP
When: April - December 2014
Target Audience: USC Alumni
Methods: Email Marketing, Football Tailgate Flyer Distribution, Social MediaBit.ly [Live Stats]
• 800+ clicks from 65 posts
• Page visits across 23 countries
• 7%↑ increase in Mac sales over 4-month period
• Sample Impression [Groups] [Twitter] [LinkedIn] [Newsletter] [Spring Flyer] [Fall Flyer]
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